A few years after the beginning of our partnership with Pozzi Ginori I became art director. This means that is my problem - not just to create new objects for the bathroom, and think about the strategy of the company, new products, which it could produce. Kogda to Pozzi Ginori specialize in ceramics, today, under thismark out the full range of products for bathrooms. I'm trying to convince management company in needkakih to changes that I consider important as an architect. When designing houses, flats, I am confronted with problems, and I have the opportunity to prevent their occurrence in the future if company that manufactures equipment for bathrooms, they will take into account. It should be a realist and not in the clouds. Today Nobody needs unreasonably expensive plumbing. Design for me - it chto_to simple, designed for men.
Designed for bathrooms includes several important elements. On pervommeste - the concept, and the second - the work with ceramics. The designer needs to know all the nuances of the production process and feel accountable for their work, remembering that its products will be produced in the tens, and even thousands of thousands. He there is no room for error. Judging by my experience as an architect, bathroom design in the near future turn into a finished product, an integral part of the apartment, you buy. When the cost of housing was not as high as it is today, it was possible to alter and make all the design from scratch. Today, you buy an apartment as the car. You're not going to change anything in my new car? The buyer is looking for high qualityfor a good price.
Split 01 Bathroom Design for Pozzi Ginori, design bt Antonio Citterio (in cooperation with Sergio Brioschi)
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